(Think of it like facial recognition, picking up on near-imperceptible details to the human eye - 10,000 of those quilted Chanel wallets would have 10,000 unique IDs.) Called Authentique, the program registers each ID on the blockchain, which can’t be replicated and is considered both easily traceable and secure, versus methods like RFIDs (radio frequency identification tags and readers) and holograms, which have been falsified. The AI-driven app Entrupy claims it can alert buyers and resellers if a designer sneaker or purse is suspicious through a handful of uploaded photos, while fashion tech company The Ordre Group has partnered with Burberry and Patou, among others, to take an item’s unique “digital fingerprint,” such as a small section of a piece’s textiles and construction. Over the past few years, luxury and tech leaders have hoped to turn the average consumer into an authenticator, with the ability to check in a matter of minutes - or even seconds - if a quilted Chanel wallet on chain is legitimate or not. (If Miu Miu ballet flats are trending online, for example, their illegal counterparts are almost certainly, too.) At the same time, an algorithm calculates an item’s risk based on everything from the consignor’s selling history to the popularity of a product on the black market. Its competitor, The RealReal, also relies on human senses and instinct - recognizing the smell of a $25,000 Hermès Birkin bag, or the feel of its smooth Barenia leather - but the retailer’s first round of checks is undertaken through AI, with software trained on 30 million images to discern nearly imperceptible differences in the stitching or the placement of hardware. Trainees learn to quickly spot an error in the date format inside a Louis Vuitton bag, for example, or know the correct metal alloy makeup of a Cartier watch. To become a “master” authenticator at Fashionphile - the highest level of training to weed out designer fakes at the luxe online marketplace - takes more than 8,000 hours of rigorous schooling, according to the company.
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